The visibility is already there. Let’s build a site worthy of it.
A ground-up website rebuild, automatic intake, and a local-search trust strategy — built to carry Rise Recovery Community’s mission to funders and families alike.
The one page that travels — share it with anyone who needs to understand the plan.
Where Rise stands today
Rise Recovery Community is running on an outdated Wix platform, a 3.4-star Google Business Profile across 36 reviews, and a search presence concentrated almost entirely on a single homepage — a digital footprint that does not reflect the mission or credibility of the organization Jackie has built.
What the data actually shows
Live data from our proprietary Google integration (pulled July 2026 for the Lansing area) confirms both the gap and the opportunity: the site ranks for 153 keywords but only 13 reach page 1, and 84 of 100 sampled rankings point at the homepage because no other page exists. Rise recovery alone draws 2,900 searches a month with RISE at position 11 — one rebuild away from page 1 — and the current footprint is already worth roughly $4,500/month in equivalent ad spend.
What this engagement delivers
A fully rebuilt ~20-page Wix Studio website — the design, every page’s content written to Google’s search guidelines, buyer personas, brand guidelines, keyword and competitor research, automatic intake into Podio, and full tracking & analytics (Google Analytics, Tag Manager, Search Console) so you can see exactly what the site is doing — plus a post-launch Google Business Profile optimization with a review generation strategy. All within your confirmed $10,000 budget ceiling.
The outcome
A modern, self-manageable digital home that tells Rise’s story to both funders and people seeking recovery housing, with a clear path to organic search growth and a stronger first impression for everyone who finds the organization online.
I just want our look and feel to be very different. I want people to look like we are not our 2013 website.
The current rrclansing.org sits on an outdated Wix platform that no longer reflects Rise’s brand or the scope of its programs — and the discovery call confirmed a hard September deadline tied to a funding milestone. There is no page architecture: every search intent, from admissions questions to program descriptions, lands on the same URL.
That single homepage is leaving real, measurable demand on the table — and on the local side, RISE is already winning the click but losing the trust comparison.
In your words — and our answer
A ground-up, ~20-page rebuild — new design, new content, new brand guidelines — so the site finally looks like the organization Rise has become, not the one it was in 2013.
The new site is built funder-first: programs, outcomes, and credibility front and center — plus a complete Google presence — ready for the exact moment a grant reviewer looks Rise up.
One integrated home — the YouTube channels, Instagram, podcasts, and Shopify store all connected into the new site instead of floating on their own.
A designed, welcoming application experience — wired straight into Podio through Zapier, so every inquiry lands in your workflow automatically, no copy-paste.
The demand and the deadline both point to now.
RISE already earns visibility it isn’t equipped to convert — and a September funding milestone makes the timing non-negotiable.
The local trust comparison a searcher sees
Searchers see RISE first, alongside two better-rated alternatives. The profile also has no business description and only 5 photos — leaving it incomplete at the exact moment a person in crisis is deciding who to contact. RISE wins the impression and loses the comparison. That is fixable.
Every recommendation here is grounded in live research, not assumption.
One point of accountability
We built the Zapier-to-Podio intake integration directly into the website scope — no surprise invoices, no third-party handoffs. Jackie gets one point of accountability from sitemap to live site to automation.
Built to hit September
We treat the September deadline as non-negotiable. The 6–8 week build is structured to hit that window, with your team’s review round built into the schedule before launch.
The sitemap is earned, not assumed
In Week 1 we complete full keyword research and competitor analysis — mining rankings from Pinnacle Recovery, Endeavor House, Second Chance, Mid-Michigan Recovery Services, and national directories — and Jackie approves the 20-page sitemap before we build anything.
Built for a trust-sensitive category
Every decision — intake forms that collect name and contact only, never health or recovery-status information; written photo-consent protocols; the review strategy — is built around the two audiences that matter: people seeking housing and funders evaluating credibility. The site follows WCAG accessibility standards throughout.
Search & AI-ready from day one
Every page ships meeting Google’s criteria — the titles and descriptions Google shows in results, plus schema markup, the behind-the-scenes labeling that tells Google what each page is about — and structured so AI results like Google’s AI Overviews can recommend Rise. Our research flagged the exact quick wins, led by rise recovery at position 11.
Win the click and the trust comparison
RISE already wins the local pack; we make sure it wins the trust comparison too. The Google Business Profile add-on is a direct response to the specific gap our research found — a 3.4-star rating standing next to competitors at 4.3 and 4.7 — not a generic upsell.
Four movements, one September launch.
Structured so Rise is never carrying the full cost before a page is live — and so the sitemap is proven before it is built.
Discovery & Intake
Full keyword research and competitor analysis for the Lansing recovery-housing market; the final 20-page sitemap derived from that research and approved by Jackie before any page is built; Podio field mapping confirmed; wireframes for Home, Admissions, and Programs delivered for approval.
Kick-offDesign & Development
All 20 pages built in Wix Studio with the scroll animations and page-flip interactions confirmed on the call; the Zapier-to-Podio automation implemented; YouTube and Instagram integrated; on-page SEO applied to every page targeting the confirmed quick-win keywords.
BuildQA, Review & Launch
Mobile and cross-browser QA, a WCAG accessibility review, and Jackie’s team review and revision round — then a final SEO check, the domain cutover so rrclansing.org points to the new site, and a post-launch walkthrough so staff can self-manage content.
LaunchPost-Launch & Growth
The Google Business Profile optimization sprint closes the trust gap with Pinnacle and Endeavor House — including the review generation strategy that moves the star rating. We monitor site performance and the form-to-Podio automation, with a standing (never-obligated) offer to grow into an organic SEO retainer built on the launch foundation.
IncludedWhat’s included — line by line.
The website build is the core engagement; the Google Business Profile work runs right after launch. One package, one payment — everything below is included.
Wix Studio Website Redesign — Design, Content, Brand & Search Foundation
Not just a redesign — the design, the words, the brand, and the research behind all of it.
- Complete content writing for all ~20 pages — researched and written to Google’s search guidelines, so every page is built to rank, not just to look good
- Buyer personas — clear profiles of the audiences Rise must win: people seeking housing, their families, and the funders evaluating credibility
- Brand guidelines — colors, type, voice, and photo standards, so everything Rise publishes stays on-brand
- Keyword research & competitor analysis of the Lansing recovery-housing market — Pinnacle Recovery, Endeavor House, Second Chance, Mid-Michigan Recovery Services, and the national directories
- Every Google criterion met on every page — the titles and descriptions Google shows in search results, heading structure, internal links, image labels, and schema markup (the behind-the-scenes labeling that tells Google exactly what each page is about)
- AI search optimization — pages structured so AI results like Google’s AI Overviews and tools like ChatGPT can find, understand, and recommend Rise when people ask about recovery housing in Lansing
- Tracking & analytics, fully set up — Google Analytics, Google Tag Manager, and Google Search Console installed and configured, so Rise can see how many people visit, where they came from, and what they did — real proof the site is working
- Final 20-page sitemap derived from the research — approved by Jackie before any page is built
- 20-page Wix Studio build: 11 core + Privacy + Terms + 3 CMS + 4 list pages
- FAQ & resource pages answering the questions people actually search (who pays for sober living, recovery house vs. sober living, and more)
- Scroll animation & page-flip interactive design elements, as confirmed on the call
- Zapier automation connecting the intake form to Podio — included, no separate fee
- Forms collect only name, contact, and program interest — never health or recovery-status data
- WCAG accessibility best practices applied throughout
- Written-consent process before any community photos or testimonials are published
- YouTube & Instagram channel integration on relevant pages
- Mobile QA across iOS and Android + post-launch team walkthrough for self-management
rrclansing.org’s current footprint is worth roughly $4,500/month in equivalent ad spend — at risk on an outdated platform with no page architecture. The rebuild protects that asset and creates the structural conditions to grow it, led by the quick win rise recovery (2,900/mo, currently position 11).
Google Business Profile One-Off Optimization
Turn the local-pack visibility RISE already owns into trust and contact.
- Full GBP audit against the complete profile checklist
- Rewritten business description optimized for recovery-housing search intent in Lansing
- Photo & visual asset upload — targeting a minimum of 10 photos to replace the current 5
- Q&A section seeded with the most common intake and admissions questions
- Review generation strategy — a simple, repeatable system for asking for and earning five-star reviews, plus written response templates for existing ones — built to move the 3.4★ rating toward the competitors at 4.3★ and 4.7★
- One-page GBP optimization report delivered at completion
RISE already ranks #1 in the local pack for its highest-value local terms — the visibility is there. The problem is conversion: a 3.4-star rating next to a 4.7-star competitor sends searchers who found RISE first to someone else. This is the highest-leverage local action available at this budget tier, and it compounds the website rebuild.
How payment works
The numbers behind every recommendation.
Pulled the day this proposal was written through our proprietary Google data integration — not estimated, not assumed.
Market demand — the intent that exists
| Keyword | Searches / mo | Avg. CPC | Competition |
|---|---|---|---|
| sober living near me | 22,200 | $15.91 | Medium |
| sober living homes | 8,100 | $16.87 | Low |
| sober living michigan | 210 | $5.31 | Low |
| rehab lansing mi | 90 | $57.31 | Medium |
| sober living lansing mi | 50 | — | Low |
“Sober living near me” and “sober living homes” are national-category demand — the intent exists at scale, and locally those “near me” searches surface the Google local pack, where RISE already ranks #1. Source: live Google search & advertising data via our proprietary integration, July 14, 2026.
Where RISE ranks today — the opportunity
| Keyword | Searches / mo | RISE position | Read |
|---|---|---|---|
| rise recovery | 2,900 | #11 | one dedicated page from page 1 |
| sober living michigan | 210 | #29 | rankable with a dedicated page |
| rehab lansing mi | 90 | #22 | rankable with a dedicated page |
| sober living lansing mi | 50 | Local pack #1 | already winning — protect & convert |
rrclansing.org ranks for 153 keywords, only 13 on page 1, with 84 of 100 sampled ranking URLs pointing at the homepage. Estimated organic footprint value: ~$4,500/month in equivalent paid-ad spend. Source: live ranking audit for the Lansing area via our proprietary Google data integration, July 14, 2026.
Three steps to a September launch.
Review this proposal
Confirm the 20-page architecture and scope match your vision for the site.
Lock the scope
Reply with questions, or book a 30-minute call to confirm the Podio field mapping and sitemap before kickoff.
Start the build
Sign the one-page agreement and submit the single payment ($8,100) — the Week 1 discovery sprint starts immediately, targeting September.